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Standards

  • Clarity
    • CLR-01
    • CLR-02
    • CLR-03
    • CLR-04
    • CLR-05
  • Voice and tone
    • VT-01
    • VT-02
    • VT-03
    • VT-04
    • VT-05
  • Consistency
    • CON-01
    • CON-02
    • CON-03
    • CON-04
    • CON-05
  • Accessibility
    • ACC-01
    • ACC-02
    • ACC-03
    • ACC-04
    • ACC-05
    • ACC-06
    • ACC-07
  • Action-oriented writing
    • ACT-01
    • ACT-02
    • ACT-03
    • ACT-04
  • Content structure
    • STR-01
    • STR-02
    • STR-03
    • STR-04
    • STR-05
    • STR-06
  • Grammar and mechanics
    • GRM-01
    • GRM-02
    • GRM-03
    • GRM-04
    • GRM-05
    • GRM-06
  • Inclusive language
    • INC-01
    • INC-02
  • Translation readiness
    • TRN-01
    • TRN-02
    • TRN-03
    • TRN-04
    • TRN-05
    • TRN-06
    • TRN-07
  • Whitepaper
  • Contributing

Library v4.6.1 · 47 standards

Voice and tone · nuanced

VT-03

Be conversational but not casual. Write like a knowledgeable colleague, not a robot or a buddy.

Pass example

Looks like something went wrong. Let's try that again.

Fail example

Oopsie! Something broke lol. Let's give it another go!!

Relevant content types

  • Error message
  • Confirmation
  • Tooltip or microcopy
  • Short UI copy
  • Long-form copy

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