Action-oriented writing · nuanced

`ACT-01`

Start button and CTA text with a verb. Tell the user what will happen. Navigation labels, tabs, section headings, and confirmation or status messages are not CTAs — patterns like 'Project created' or 'Payment sent' are valid confirmation copy and should not be flagged.

Pass example

Create account

Fail example

Account creation

Relevant content types

Button or CTA
UI label

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