Content types

The 8 content types describe the surface a string lives on. Picking the right type narrows the relevant rules — a button is judged differently than a help-article paragraph.

button_cta — Button or CTA

Button labels, calls to action, and short actionable prompts. Typically 1-5 words with an action verb.

error_message — Error message

Error and failure states that tell the user something went wrong and what to do next.

confirmation — Confirmation

Success messages, completion states, and system status confirmations. Often passive voice, focused on outcome.

tooltip_microcopy — Tooltip or microcopy

Tooltips, helper text, hints, and contextual guidance. Short but informational.

ui_label — UI label

Navigation items, section headings, tab labels, form labels, badges, and other structural text in the interface.

short_ui_copy — Short UI copy

General-purpose UI text: instructions, descriptions, onboarding steps, banners, and other copy that doesn't fit a more specific type.

long_form_copy — Long-form copy

Help articles, documentation, onboarding flows, FAQs, and multi-paragraph content.

heading — Heading

Section headings, page titles, and card headings. Typically short (1-8 words), may use title case or sentence case depending on the design system.