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    • CLR-01
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    • CLR-03
    • CLR-04
    • CLR-05
  • Voice and tone
    • VT-01
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    • VT-05
  • Consistency
    • CON-01
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    • CON-04
    • CON-05
  • Accessibility
    • ACC-01
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    • ACC-03
    • ACC-04
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    • ACC-06
    • ACC-07
  • Action-oriented writing
    • ACT-01
    • ACT-02
    • ACT-03
    • ACT-04
  • Content structure
    • STR-01
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    • STR-03
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    • STR-05
    • STR-06
  • Grammar and mechanics
    • GRM-01
    • GRM-02
    • GRM-03
    • GRM-04
    • GRM-05
    • GRM-06
  • Inclusive language
    • INC-01
    • INC-02
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    • TRN-01
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Library v4.6.1 · 47 standards

Grammar and mechanics · hard

GRM-03

Use exclamation points sparingly. Never use more than one at a time, and never in error messages or alerts.

Pass example

Welcome to your new dashboard.

Fail example

Welcome to your new dashboard!!!

Relevant content types

  • Button or CTA
  • Error message
  • Confirmation
  • Tooltip or microcopy
  • UI label
  • Short UI copy
  • Long-form copy

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