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Library v4.6.1 · 47 standards

Grammar and mechanics · hard

GRM-04

Don't use ampersands in body copy unless they are part of a brand name. Ampersands are acceptable in headings, navigation labels, footer links, and other space-constrained UI elements where '&' is a conventional shorthand.

Pass example

Terms and conditions

Fail example

Read our terms & conditions for more details.

Relevant content types

  • Button or CTA
  • Error message
  • Confirmation
  • Tooltip or microcopy
  • UI label
  • Short UI copy
  • Long-form copy

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