Moment

wayfinding

Navigation, breadcrumbs, section labels. Consistency, space-constrained OK.

Weights

ContentRX adjusts how strictly each standard is enforced in this moment. Cross-reference any standard by its ID to read the full rule.

Emphasized — flag more aggressively

  • CON-02 — Use sentence case for headings and UI labels, not title case.
    Navigation labels must use consistent casing across the product.

Relaxed — minor deviations acceptable

  • GRM-04 — Don't use ampersands in body copy unless they are part of a brand name. Ampersands are acceptable in headings, navigation labels, footer links, and other space-constrained UI elements where '&' is a conventional shorthand.
    Ampersands are conventional in navigation: 'Docs & Guides.'

Suppressed — rarely applies here

  • CLR-03 — Use short sentences. Aim for 15-20 words per sentence. Sentences over 25 words should almost always be split.
    Navigation labels are fragments, not sentences. Length rules don't apply.
  • ACT-01 — Start button and CTA text with a verb. Tell the user what will happen. Navigation labels, tabs, section headings, and confirmation or status messages are not CTAs — patterns like 'Project created' or 'Payment sent' are valid confirmation copy and should not be flagged.
    Nav labels are nouns, not verbs: 'Settings', not 'Go to settings.'

Example pairs

Concrete "this, not that" examples observed in 5 style guides. Attribution is inline — see /ethics for the commitment and /sources for the full list.

  • CON-02 · headingall-rights-reserved

    Not this. Account Settings

    But this. Account settings

    Primer: sentence case for headings. Title case feels corporate; sentence case reads quieter. — GitHub Primer · Content style — Capitalization

  • CON-02 · ui_labelCC-BY-4.0

    Not this. New Project

    But this. New project

    Google: sentence case for UI labels. Capitalize only proper nouns + first word. — Google Developer Documentation Style Guide · Text formatting — Capitalization

  • PRF-03 · headingCC-BY-NC-ND-4.0

    Not this. Recent activity.

    But this. Recent activity

    Mailchimp: no terminal punctuation on headings. The layout already signals end-of-phrase. — Mailchimp · Grammar and mechanics — Punctuation

  • GRM-01 · ui_labelall-rights-reserved

    Not this. Your's

    But this. Yours

    Primer: the canonical contraction confusion. Catching it keeps the tool credible. — GitHub Primer · Grammar

  • CON-02 · headingall-rights-reserved

    Not this. the Next Step

    But this. The next step

    Apple HIG: sentence case. Inconsistent title case (lowercase 'the', uppercase 'Next') fails visual hygiene. — Apple HIG · Capitalization

  • PRF-03 · headingCC-BY-4.0

    Not this. Setting up your account.

    But this. Setting up your account

    Microsoft: don't end headings with periods. Headings aren't sentences; the period reads as a stop where the eye expects continuation. — Microsoft Writing Style Guide · Punctuation — Headings

← The content model