Moment

trust_permission

Consent, verification, permissions. Precision over warmth, hedging OK.

Permission-gated

Weights

ContentRX adjusts how strictly each standard is enforced in this moment. Cross-reference any standard by its ID to read the full rule.

Emphasized — flag more aggressively

  • CLR-01 — Use plain language. Avoid jargon, technical terms, or insider language unless the audience requires it.
    Users can't consent to what they don't understand.
  • ACT-01 — Start button and CTA text with a verb. Tell the user what will happen. Navigation labels, tabs, section headings, and confirmation or status messages are not CTAs — patterns like 'Project created' or 'Payment sent' are valid confirmation copy and should not be flagged.
    Permission actions must be unambiguous ('Allow' vs 'Deny').
  • TRN-01 — Avoid words with multiple meanings that confuse translators. Replace 'once' (use 'after'), 'right' (use 'correct'), and 'since' (use 'because').
    Trust copy must be transparent about what happens next.

Relaxed — minor deviations acceptable

  • VT-04 — Be confident, not arrogant. State things directly without hedging or over-qualifying. Qualification language is acceptable when making definitive claims would be misleading or legally inaccurate — for example, eligibility statements in healthcare, finance, or legal contexts where outcomes depend on individual circumstances.
    Hedging is precision in consent contexts, not weakness.

Example pairs

Concrete "this, not that" examples observed in 2 style guides. Attribution is inline — see /ethics for the commitment and /sources for the full list.

  • VT-04 · short_ui_copyall-rights-reserved

    Not this. This app needs access to your location.

    But this. This app uses your location to suggest nearby coffee shops. You can change this in Settings.

    Apple HIG: permission requests explain WHY, not just what. Trust comes from specificity. — Apple HIG · Requesting permissions

  • CLR-01 · long_form_copyall-rights-reserved

    Not this. By proceeding, you acknowledge and consent to the collection, processing, and storage of your personal information.

    But this. We'll store your email so you can sign back in. You can delete it anytime in Settings.

    Carbon: plain language in legal-adjacent contexts. Specificity + action beat legalese + abstract consent. — IBM Carbon · Writing — Technical audiences

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