Moment

decision_point

Pricing, plan selection, upgrade prompts. No dark patterns.

Weights

ContentRX adjusts how strictly each standard is enforced in this moment. Cross-reference any standard by its ID to read the full rule.

Emphasized — flag more aggressively

  • CLR-01 — Use plain language. Avoid jargon, technical terms, or insider language unless the audience requires it.
    Users making decisions need precise, jargon-free language.
  • VT-01 — Use active voice when giving instructions or describing user actions. Passive voice is acceptable for confirmations and system status messages where the actor is irrelevant or where naming the actor would feel unnatural.
    Active voice keeps decision copy direct and scannable.
  • GRM-05 — Use numerals for numbers in body copy. Spell out a number only when it begins a sentence.
    Use numerals in pricing and comparisons for quick scanning.
  • CON-02 — Use sentence case for headings and UI labels, not title case.
    Inconsistent casing undermines trust at the point of purchase.

Suppressed — rarely applies here

  • PRF-11
    Decision pages legitimately describe features as 'easy' to influence choice.

Example pairs

Concrete "this, not that" examples observed in 2 style guides. Attribution is inline — see /ethics for the commitment and /sources for the full list.

  • ACT-01 · button_ctaCC-BY-4.0

    Not this. Continue

    But this. Choose plan

    Material: name what comes next, not the act of proceeding. — Material Design · Buttons — Writing

  • GRM-05 · short_ui_copyCC-BY-NC-ND-4.0

    Not this. Save up to thirty percent when you upgrade.

    But this. Save up to 30% when you upgrade.

    Mailchimp + Chicago: use numerals for data (prices, percentages) so readers can scan. Spell out non-data numbers. — Mailchimp · Grammar and mechanics — Numbers

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