Moment

browsing_discovery

Homepages, landing pages, feature tours. Scannability matters.

Weights

ContentRX adjusts how strictly each standard is enforced in this moment. Cross-reference any standard by its ID to read the full rule.

Relaxed — minor deviations acceptable

  • PRF-03
    Trailing periods on marketing headings are rhetorical devices for cadence and emphasis.

Suppressed — rarely applies here

  • PRF-11
    Marketing pages legitimately use 'easy' and 'simple' as value propositions.

Example pairs

Concrete "this, not that" examples observed in 2 style guides. Attribution is inline — see /ethics for the commitment and /sources for the full list.

  • CLR-01 · short_ui_copyOGL-3.0

    Not this. We will endeavour to utilise the most appropriate methodology.

    But this. We'll use the best method.

    GOV.UK's plain-English canon: prefer 'use' over 'utilise', 'try' over 'endeavour'. — GOV.UK Style Guide · A to Z — plain English

  • CLR-02 · short_ui_copyCC-BY-NC-ND-4.0

    Not this. As part of our ongoing commitment to improving the experience, we've added dark mode.

    But this. Dark mode is here. Toggle it in Settings.

    Lead with the news, not the preamble. — Mailchimp · Content Style Guide — Leading with value

  • CLR-03 · long_form_copyOGL-3.0

    Not this. When you change your password you will be signed out of all devices and will need to sign back in on each one using your new password within the next 24 hours.

    But this. Changing your password signs you out everywhere. Sign back in with the new password within 24 hours.

    GOV.UK target: ≤25 words per sentence. Split at natural consequence boundaries. — GOV.UK Style Guide · Sentence length

  • ACC-01 · short_ui_copyOGL-3.0

    Not this. Click here to learn more.

    But this. Read the full benefits guide.

    GOV.UK: link text must describe the destination. 'Click here' fails for screen-reader users who hear links out of context. — GOV.UK Style Guide · Links

  • PRF-09 · ui_labelCC-BY-NC-ND-4.0

    Not this. SUBSCRIBE NOW

    But this. Subscribe now

    Mailchimp: ALL CAPS reads as shouting and harms screen-reader pronunciation. Exception: acronyms. — Mailchimp · Grammar and mechanics — Capitalization

  • PRF-01 · short_ui_copyCC-BY-NC-ND-4.0

    Not this. Open rate: 24.5%

    But this. Open rate: 24.5%

    Data-display context: the terse form IS the standard. This pair is an example where PRF-01's 'use complete sentences' suppresses in dense tabular/metric contexts. — Mailchimp · Content Style Guide — Data display

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